Taneira- Weavershala

The photography project undertaken for Taneira, a prestigious fashion brand under the TATA umbrella, captures the enchanting process of handloom saree creation at Weaversala. Through a series of captivating images, this project showcases the intricate artistry and dedication of the skilled workers involved in crafting these timeless masterpieces. The collection features mesmerizing portraits of the artisans, providing a glimpse into their lives and the passion they infuse into their work. The photographs aim to celebrate the rich cultural heritage of handloom sarees, exemplifying the fusion of tradition and contemporary fashion. From the loom to the weaver's nimble hands, each image reveals the essence of the painstaking craftsmanship that goes into creating these exquisite garments. With an artistic flair, this project presents Taneira's dedication to preserving and promoting the art of handloom weaving, elevating the brand's reputation as a guardian of cultural heritage and a pioneer in the fashion industry.